What is digital signage?
Also, we can describe digital signage like a screen displaying any type of content. It can display content such as digital images, video, streaming media, and information.
Relative to traditional signs, digital signage messages can be easily customised, changed out quickly and inexpensively and delivered to many displays at once. Digital signage also called dynamic signage.
Where can you find digital signage?
Digital signage you can find almost everywhere. For example, they can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc.
Indeed, over time we will see them much more often. Digital Signage market is expected to grow from USD $15 billion to over USD $24bn by 2020.
Digital signage benefits
In fact, we can talk about many advantages about digital signage. You can use it for many purposes: communication, marketing, navigation, brand management and others. For example, we can distinguish these benefits:
- It’s eye catching and entertaining
- It saves time
- Digital Signage compliments social media efforts
- Cost effective
- Content is easily updatable
Moreover, Digital signage - effective communication tool. You can turn your TV or digital device into a powerful communication tool. In fact, 45 % of companies use digital signage for employee communication. Moreover dynamic content increases audience retention rate by 200 %.
Real time information. Digital signage not only informs and engages more people through the creative presentation but also reaches them instantly and reliably – and messages can be updated or retired in real-time. It is a modern approach to corporate communications that draws in viewers with bright, animated graphics and interactivity.
Where can you use it?
- Corporate/ Internal employee communications
- Travel & Transportation
- Restaurants & bars
- Banks & credit unions and others.
Choose PingFlow for your digital signage!
We are experts in digital management. We can help you to find the best solution for your digital signage. Are you ready to start a new digital signage project, or thinking of upgrading an existing network? Do not hesitate and contact us!