Digital signage for corporate
Why choose a digital signage solution to communicate to your collaborators ?
First of all, brain understands more easily an illustration than a text. Indeed, 70% of people understand at the first look a text they read which means that 30% need to read the text again or to think about it to assimilate. On the other hand, 90% of people, looking at an illustration, understand immediately. Our brain is made in such a way that we are more easily susceptible to illustrations than texts.
Regarding memorization, a person remembers 80% of what she sees against 20% of that she read. This observation proves that when we want to communicate a message, it is better to play on the visual aspect and avoid over-information. Moreover, according to supports, memorization differs. 32% will remember what they hear on the radio, 44% what they have seen on static display and 75% memorize the information disseminated by a dynamic display. This one is more affecting because it highlights information in a different and attractive way.
How create a digital signage screen for corporate?
The creation of screen for digital signage for corporate is in 4 parts.
1/ Objective of your display screen
- Diffusion of information to collaborators
- Monitoring process and workflow
- Analyse of KPIs and alerting on activity
2/ Relevant choice of KPIs
- According to audience
- According to activity
- Update frequency
3/ Screen design & Layout
- Avoid information overload
- Schedule animation conditions
- Think about ergonomics and interactions
4/ Choice of display points
- Planification according to activity rhythm
- Identication of key locations accorting to audience
Diffusion of the screen
Similiar to a scoreboard at a sporting event, wallboards are large display, highly visible to be easy to understand for anyone walking by and updated automatically with real-time data ensuring that people check back regularly.
Thanks to PingView solution, you can recover and rework all your data in order to disseminate it dynamically within your company.